WIPO China: Madrid Yearly Review 2023

图: WIPO | Photo: WIPO

      世界知识产权组织已发布最新版《马德里年鉴》，提供关于2022年马德里体系使用情况的全面事实、数据和分析。

The World Intellectual Property Organization (WIPO) has released the latest edition of the Madrid Yearly Review providing comprehensive facts and figures on, and analysis of, the use of the Madrid System in 2022.

      2022年，通过产权组织马德里体系提交商标国际注册申请的总数达到约69,000件，相比1992年，即三十年前，增加了四倍多。

In 2022, the total number of international trademark applications filed under the Madrid System administered by WIPO reached about 69,000 – more than quadruple the amount filed three decades ago in 1992.

       2021年，使用国际商标体系保护品牌的数量激增15%，2022年则下降了6.1%，这是2009年以来的最大降幅。2021年冠状病毒大流行造成了经济动荡，促使企业推出新的商品和服务，推动了国际商标保护的发展。虽然2022年的申请量下降，但通过马德里体系提交的申请总数仍比2020年高出8%。

Following exceptional growth of 15% in 2021, use of the international trademark system for brand protection in 2022 declined by 6.1%, the biggest drop since 2009. Economic disruption caused by the COVID-19 pandemic in 2021 prompted firms to introduce new goods and services which helped fuel an exceptional growth in international trademark protection. Although lower than in 2021, the total number of applications filed under WIPO’s Madrid System in 2022 was still 8% higher than in 2020.

图：2008年至2022年国际申请趋势｜WIPO

       随着伯利兹、佛得角和智利于2022年加入马德里体系，商标持有人能够在覆盖129个国家的地理区域内获得对其品牌产品和服务的保护。马德里成员总数占全球所有国家数量的67%，拥有82%的全球人口，产生的GDP约占全球GDP的88%，并且随着成员数量继续增加有望进一步扩大。

With the addition of three new members in 2022, Belize, Cabo Verde and Chile, the Madrid System offers trademark holders the ability to obtain protection for their branded products and services within a geographical area covering 129 countries. Combined, Madrid members represent 67% of all countries worldwide, home to 82% of the world’s population, and in which around 88% of global gross domestic product (GDP) occurs, with the potential to expand further as membership continues to grow.

       美国（12,495件）的申请人提交了数量最多的国际商标申请，紧随其后的是德国（7,695件）、中国（4,991件）、法国（4,403件）和英国（4,227件）的申请人。排名前十的原属国马德里申请量总和约占2022年所提交总量的70%，这一占比十多年来几乎保持不变。

US-based applicants (12,495) filed the most international trademark applications, followed by those located in Germany (7,695), China (4,991), France (4,403) and the UK (4,227). Combined, the top 10 origins accounted for about 70% of Madrid applications filed in 2022, a share that has varied little over the past decade.

图：2022年排名前20申请国的国际申请数量｜WIPO

       2022年，美国申请人不仅再次提交了最多的马德里申请，而且在马德里申请中作出的指定也仍然是最多的（87,110项），以扩大其商标的地理保护范围。这一数字是位列第二的中国申请中所做指定数量（58,891项）的1.5倍。德国申请人（45,172项）在2022年的马德里指定数量中排名第三，随后是英国（28,972项）和法国（28,095项）。

Once again, US applicants not only filed the most Madrid applications in 2022, but continued to make the most designations (87,110) in Madrid applications in order to broaden the geographical scope of protection for their marks. This is almost one and a half times the number of designations in applications from China (58,891), which ranked second. Applicants in Germany (45,172) ranked third in terms of Madrid designations in 2022, followed by those in the UK (28,972) and France (28,095).

图：2022年排名前20原属国国际申请的指定数量｜WIPO

      中国的指定总量相对于所提交的马德里申请更高，因为中国申请人在2022年提交的每件申请中平均指定12名马德里成员。保加利亚申请人的指定数量也很高，在2022年每件申请中平均指定18名以上马德里成员。而所有原属国提交的马德里申请中做出的平均指定数量为7项，这一平均值十多年来几乎没有变化。

     China’s higher number of total designations relative to Madrid applications filed can be explained by the fact that applicants based in China designated, on average, about 12 Madrid members in every application filed in 2022. Also high, applicants residing in Bulgaria designated an average of over 18 Madrid members per application filed in 2022. The average number of designations made in Madrid applications filed by all origins combined was seven, an average that has remained almost unchanged for over a decade.

图：2022年排名前20原属国每件申请平均指定数｜WIPO

       法国欧莱雅公司在2022年提交了170件马德里申请，连续两年排在首位。英国的葛兰素集团（136件）上升了一位，成为第二大申请人，随后是瑞士的诺华集团（131件）、保加利亚的欧洲游戏技术公司（120件）和大韩民国的现代汽车株式会社（108件）。

L’Oréal of France, with 170 Madrid applications, remained top filer for a second year running in 2022. Glaxo Group (136) of the UK moved up one place to become the second top filer, followed by Novartis AG (131) of Switzerland, Bulgaria’s Euro Games Technology (120) and Hyundai Motor Company (108) of the Republic of Korea.

      在排名前100位的马德里申请人中，美国公司数量首次达到最多（21个），其次是2021年排名第一的德国（17个），随后是日本和瑞士各10个，法国（6个），大韩民国（5个）和中国（4个）。

        For the first time, companies based in the US (21) were the most represented among the top 100 applicants, surpassing top applicants based in Germany (17), followed by Japan and Switzerland with 10 each, France (6), the Republic of Korea (5) and China (4).

       马德里申请中涉及服务类的占比达到了历史新高，占所有类别的近39%。这比十年前2012年的30.6%的占比总和高出约8个百分点，反映出全球服务业的总体增长。

Services classes specified in Madrid applications reached an all-time high, accounting for almost 39% of all classes specified. This is about eight percentage points higher than the combined share of 30.6% recorded a decade earlier in 2012 and reflects a general growth in the global services industry.

图：2008年至2022年服务类与商品类的趋势对比｜WIPO

       2022年，英国（32,567件）连续第二年成为了马德里申请中被指定最多的成员，其后是欧盟（31,368件）、美国（27,063件）、加拿大（22,093件）和中国（21,983件）。2022年，被指定最多的前20位马德里成员获得的指定总和占所提交马德里申请中指定总数的65%。

      For the second year in a row, the UK (32,567) attracted the most designations in Madrid applications in 2022, followed by the European Union (EU) (31,368). The UK and the EU were followed by the US (27,063) and Canada (22,093), which surpassed fifth-ranked China (21,983) to become the fourth top recipient of designations in applications from trademark holders abroad. The 20 most designated Madrid members, combined, received about 65% of all designations made in Madrid applications filed in 2022.

图：2022年国际申请指定中排名前20的被指定马德里成员｜WIPO